Dear horti enthusiast,
We don't just want to sell you plants, we want to sell you on planting. We are building a community of urban gardeners who aspire to cultivate cleaner, happier lives.
Our focus is primarily on urban dwellers, as we live in one of the densest places in the world, New York City. There is an overload of information about plants and plant care to be found on the Internet and in horticulture books, but it is not specifically targeted to people like us who live in small spaces. It's often hard to get the right recommendations, and it’s easy to become overwhelmed by all the advice out there. Horti solves these problems by selectively giving you manageable tips to turn your brown thumb into a green one!
We don't just want to push you plants: we want to help you realize how easy it can be to take care of them. Plants are an intimate part of our lives—we live with them and love them every day—and we want to share this lifestyle with you by carefully curating kits with hardy plants that will ease your anxiety about greenery care. We have thoughtfully designed our subscription service as a program that will take you through different levels of plant care. We'll provide you with all the tools, tips, and hardy plants. Whether you are a plant newbie or an aesthete who wants to acquire some tasteful new planting accessories — we can hook you up!
We started this company to share our love for plants with our friends, and we would love to have you in our circle. By sharing this contagiously good lifestyle with you, we hope you will do the same for others. Evidence shows that humans thrive in the presence of plants and trees, and plants are even more essential in the concrete jungles of urban centers—so let us help you and your friends bring these little wonders into your home.
Horti works with small, sustainable businesses across various industries and handpicks products from thousands of available options to make sure you get the best! Our goal is to bring our customers habit-forming solutions through clever designs. We aim to learn from you every day, to continue improvising, and to foster the highest quality of indoor planting experience for our valued community.
This little online garden is just the beginning. We are surrounded by designers, dreamers, hippies, poets, technologists, architects, and horticulture experts who are helping us create real magic! We’re excited to bring it all to you.
Yours in Greenery!
Plants at home: 70+
Favorite plant: Staghorn Fern
Puneet comes with 15 years of experience in Design.
He started his career in advertising where he earned his stripes working for ad agencies including Grey, McCann, Y&R, Lowe and TBWA.
More recently, he has honed his expertise in User Experience Design, designing products from hotel booking portals to online retail stores, food ordering to large-scale publishing platforms.
For last 8 years he has been caring for 70+ plants, which he uses to create zen jungle textures in his light-filled apartment in Greenpoint. He spends hours taking care of these green friends on Saturdays, and often meditates with them. He strongly believes in the positive energy that plants bring to his life, and wants to share this love through Horti.
Plants at home: 100+
Favorite plant: Pencil Cactus
Bryana has over 10 years experience in Merchandising and Buying. She was a garden and home buyer at Terrain and Urban Outfitters.
For last 7 years she has been keeping the Tumblr Executive Team in check and leading all their merchandizing initiatives. She also started a small curated vintage brand called Dapper Dean in 2010.
Bryana is a proud parent of 100+ indoor plants that she has traveled with from Florida, to Philly and in between. They are treated as family and thrive throughout her well-lit loft. For her, plants help reduce stress and create a feeling of well-being. She has introduced a lot of her friends to this plant-filled lifestyle, and wishes to continue doing so through Horti.